BARSBY'S OF KEMPSEY
"Where shopping touches the purse but lightly"
From the day John Barsby opened the doors on what has become one of Kempsey's
major family businesses, the enterprise was set on a firm course of expansion
and modernisation.
John Henry Barsby arrived in Kempsey on the streamer S.S. Yulgilbar with his
eldest son, Cecil, in 1908, having purchased the business of Mr. Joe Marjason,
thus establishing "Barsby's of Kempsey".
Marjasons store was a small general drapers shop on the eastern side of Smith
Street. Prior to coming to Kempsey, John Barsby had a general store in Wyong,
but he was so impressed with the Kempsey district he sold the Wyong store, deciding
to settle in Kempsey.
After the big fire of 1907 which had gutted the western side of Smith Street
from Savages Lane virtually to the Forth Street corner, new shops had been built.
With the initial enterprise prospering, John took a 10 year lease on one of
the three shops in the newly built "Macleay Buildings". Expansion
soon followed in 1911 and 1918 when the adjoining shops were taken over, giving
"JH Barsby & Sons" occupation of the entire ground floor of the
"Macleay Buildings"
About this time John Henry Barsby retired from an active roll in the business,
and went to live at Coogee in Sydney, leaving his eldest son Cecil in charge.
The following year Charles Barsby, (Cecil's brother) joined the firm taking
on the management of the Mens and Boys Wear department (such appointment being
interrupted by war service in 1940-45).
The business continued to prosper and to achieve suitable additional space
the owner of the premises (Miss Cochrane) was induced to put an extension on
the building of about 2400 square feet around 1933. In 1955 Cecil acquired the
premises from Mrs. Renford (nee Cochrane) for the sum of £28,000 (Pounds).
Prior to the purchase the rent was £25/15/6 weekly.
In 1960 Stan Browns Menswear Store at the southern end of the building was
taken over to become Barsby's Mens and Boyswear department. The groundfloor
area of the entire property is now fully occupied following extensions in 1972
and 1976, with a new shopfront added in 1978.
The latter improvement was almost undone, when, in October 1980, a semi-trailer
and its load of chemicals came to grief on the highway bend just off the Kempsey
Traffic Bridge. It tipped over, leaving the entire volatile mess on the footpath
outside the northern door of the store, and then to top things off, the truck
caught fire. The resultant near disaster took place, luckily, in the early hours
with no-one around. The heat was so intense, parts of the aluminium awning melted,
windows exploded and residual smoke damage penetrated every nook and cranny
of the two-story structure. A keen menswear traveller had left his vehicle parked
in front of the store overnight (ready for an early start the next day) only
to find his vehicle was reduced enough in size to be moved by the shovel of
a front end loader the next day after ending up under the truck then further
damaged by the following fire, a rather sad sight!
The Barsby strong family commitment to the ongoing management of a complex
operation is repeatedly illustrated by the procession of sons following their
fathers into the business. Cecil's son Don worked in the business for a short
time after leaving school and Charles' sons John and Geoff worked in menswear
for some years. In 1947 Ken joined his father Cecil.
Following Cecil's death in 1965, Ken was joint manager with Charles until the
latters retirement in 1968 when Ken took over the reigns. Upon Ken's retirement
in 1999 his son Graeme then continued the family tradition taking over as store
manager. Both Don and Ken continue to maintain a keen interest with Don being
chairman of directors of the holding company.
Writing in 1960, Cecil recalled some of the changes he had seen :
- 52 hour working week.
- Saturday late night trading (and what a busy time it was)
- Wednesday afternoon half day off.
A glance through the advertising over the years shows both some enviable prices
and an eloquent, yet firm approach to getting the message across. .......Cotton
frocks from 6/6d (1925), Marquisette Voile 2/11d per yard (1933), and other
prices over the early years: black stockings 6d a pair, mens heavy quality
denim trousers 2/11d pair. This hosiery advertisement -"An enormous stock
of Morley's hosiery
the above name is sufficient guarantee as
to the quality and we have made up our minds NOT TO INCREASE THE PRICE owing
to the war
we defy competition" and signing off with this
line , "Barsby's , where shopping touches the purse but lightly".
-Argus Dec. 4, 1914.
Wages, according to a time book kept in the office in 1912, could be calculated
to the nearest farthing! Tom King earned 7 shillings and 6d per week (52 hours);
R. Bowen 12 shillings and 9d (50 hours). Cecil Barsby earned £1/17/6 (52
hours).
The store once boasted a change booth and a network of wires used to centralise
transactions - 'the cash railway' as it was called. Remnants of this were still
to e found around the storeroom into the late 1970s.
The main danger to continued operation of the store over the years has been
the advent of several sizeable floods. In 1929 a flood came within a brick of
entering the store, but in 1949 and again in 1950 the water came to within a
couple of inches of the shop countertops, but no further, fortunately , because
the low display stock had been piled high on those very countertops. The difficult
and time-consuming task of removing layers of heavy mud out of the shelves and
fittings also hampered trading.
It is very evident that the family status of the business has had a settling
effect on the staff over the years. Many old staffers often call in with news
and a yarn about their own days behind the counter. The store is an integral
part of the business community and history of the Macleay as well as reaching
into (in one way or another) the lives of past, present and future residents
of the Valley.
Over the years the store has brought the city to Kempsey as well as providing
the basic necessities of life, fulfilling the role of meeting place and being
actively involved in sport and the support of sports, charities and other worthy
causes.
.!
With the modern times, the internet and the chance to trade the Australian
icons of Akubra (Kempsey owned) RM Williams and Driza-bone, Barsby's are moving
forward and while still remaining loyal to its customers up and down the Mid
North Coast, it has expanded its services supplying these famous Aussie names
to both Australian and International markets through the Internet.
Barsby's of Kempsey - where shopping touches the purse but lightly.
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